This is the most transformative era in the history of British giving and those charities that are doubling down, investing in their organisation and evolving with the times are thriving.
Willingness to adapt to changing market conditions and provide a positive customer experience are among the traits required for British Charity Awards finalists to be successful. Others include the creation of a digital experience that complements the physical presence and the ability to connect positively with donors.
The general situation for British Charities is unclear due to Brexit and the pandemic. One of the most important drivers for a flourishing charity sector in the next year will be the ability to identify new ways of engaging donors where the previous methods of fundraising such as corporate events and large fundraisers have been removed.
The internet has become an integral part of the giving habits of various groups of consumers worldwide. However currently, British giving is being driven by millennials and Generation Z. With different expectations, younger donors seek a more personalised experience that seamlessly integrates both online and off-line giving platforms.
So far, relatively few British charities have used AI technology, with the most widespread use taking place in the new online giving sector. The adoption of technology for the whole sector is not as fast as the market was expecting, because the larger players have complex spend structures and the return on these technologies could not outweigh the cost of investment in them. Despite this, charities should be aware that digital transformation is changing how donors select their causes thereby driving growth of the smaller independent charity.
The Charities and Third Sector organisations who are recognised within this year’s British Charity Awards are transforming the donor experience by creating a platform of the future and building diverse teams built on sustainable values which attract the best and brightest from around the world.
Until now it has been hard to identify the best charity and third sector organisations when it comes to British charities. The British Charity Awards will provide a long-awaited index of the most proactive British charities in the UK and will shine a light on best practice across all strands including, donor engagement, digital impact, communication with internal and external stakeholders, sustainability, program quality continuity and international development.
The Exceptional Organisations and Leadership publication will be launched within a high-quality silver foiled publication. The companies featured within the final report will then be reviewed and a number will be shortlisted to receive a prestigious British Charity Award.
The British Charity Awards presentation will take place at a star-studded reception in central London and it will, without doubt, catch the attention of the local, national and international media. Key influential decision makers will be in attendance to witness this exciting launch and the initiative will herald a new era for promoting Britain’s leading organisations within the British charity and third sector.